Writing copy is often assumed to be a natural talent. However, ther are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. Author: Mark Shaw 240pp., 6.75x9.75 ISBN: 9781780670003